Jill Schmidt

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Known for her ability to distill complex concepts into reporter-friendly pitches as well as the development of creative story angles for stories that would otherwise be hard to place, Jill’s inspirations have included:

  • Vividly illustrating that ingredients in many commercial baby foods are hazardous in their raw form by showing a box of one of the ingredients with a poison symbol on it. That story – on behalf of an organic baby food client – secured a segment on Good Morning America.
  • Opening the first Legoland Discovery Center in the U.S. with a contest to pick six junior constructors, ages 7+, as well as a separate competition to choose a Master Model Builder.  These strategies landed regional and national media including USA Today, Wall Street Journal and The Today Show.
  • Walking a cow up and down Wall Street for the opening of a new yogurt store in New York. The stunt generated both regional and national coverage.
  • Creating a character/spokesperson, The Quick Meal Queen, to represent a meat company that specialized in fast dinner options.  The Queen appeared on many regional and national TV segments demonstrating quick meal ideas while wearing a tiara and cute apron.
  • Creating a 500-pound cake to celebrate a 50th business anniversary.  The photo of the cake and the ingredient list were picked up in all of the local media as well as national coverage in consumer and trade magazines.

These and other brainstorms have earned Jill a reputation as the consummate PR professional who knows how to push reporters’ buttons – in a good way – to get her clients media exposure.