Getting attention for a new app isn’t easy, but PingTank’s 2D/3D animated messaging app hit the market with a bang and kept right on making noise, thanks to our team.
An exclusive in Mashable started the ball rolling, followed by widespread print coverage and a New York press tour garnering visibility from People Now to The Rachael Ray Show.
Fresh story angles kept the news alive, from an Entrepreneur story about CEO Jeremy Greene to Forbes, New York Business Journal and Fox & Friends stories about the company’s 12-year-old youth marketing VP.
The buzz produced 100,000+ monthly active users in the first few months, and acquisition interest from some of the top brands in the industry.
Jonathan Cheban: Celebrity Entrepreneur
Celebrity entrepreneur Jonathan Cheban enlisted our help in launching several new business ventures piggybacking on his reality show name recognition.
For TheDishh.com, his celebrity gossip website focusing on young Hollywood, we pitched him as a Robin Leach for millennials and snagged coverage in high-profile media like Good Day New York and HuffPost Live.
For Burger Bandit, his Long Island burger restaurant, placements included a remarkable half-page story in The Wall Street Journal.
Today, TheDishh.com has 9 million visitors per month, Burger Bandit is going strong, and Cheban is preparing to launch other businesses – with our PR assistance, of course.
Primera Trio: The World’s Smallest Printer
In launching the world’s smallest printer/scanner/copier – the Primera Trio All-in-One Ultra-Light Printer – we began by identifying target markets needing a mobile printing solution.
Then we segmented our efforts, casting a wide net to reel in both general consumer media and vertical coverage addressing specific markets like business travelers and college students for whom printer size and weight are critical.
We hit the mark on all fronts, from broadcast placements with The Today Show, Weather Channel, HLN TV (formerly Headline News) and virtually every major Fox News market to print coverage by major newspapers, in-flight and business magazines, and back-to-school and holiday gift guides.
The secret: different pitches for different audiences. The Trio may be an all-in-one printer, but we knew that publicizing it could not be a one-size-fits-all proposition.
Datalink: IT Services Provider
In 2012, this Nasdaq-traded technology company began expanding from its roots as a storage reseller to provide a broad new set of data center solutions and IT services.
Our mission has been to reposition the company by publicizing new offerings, using Datalink subject matter experts to demonstrate thought leadership on topics from cloud computing to disaster recovery, and keeping investors apprised of company progress.
One key initiative involved a survey that revealed major shifts in IT spending patterns tied to C-suite demands that IT drive business value. Coverage of the results exceeded goals, included target publications that had not previously written about the company, and helped validate Datalink’s new strategic direction.
These ongoing efforts are supporting Datalink’s transition into a full-service provider that can help customers transform their IT infrastructure to meet today’s business-driven technology needs.
Revell: ‘Star Wars: The Force Awakens’
With a tightly controlled Disney debut for all merchandise associated with “Star Wars: The Force Awakens,” Revell was forced to announce new vehicle model kits based on the movie on the same day as scores of other Star Wars products.
Carefully orchestrating the campaign with pre-pitching and embargoes, we secured more than 30 top-tier placements in the first wave of publicity and dozens of stories, blog reviews and gift guide listings ranging from national websites like Examiner.com and Yahoo! to Popular Science in the following weeks.
Initial retail inventories sold out within hours, thanks in part to the saturation coverage.
That big buzz was just one campaign we have successfully executed for Revell and parent company Hobbico, from drones to rockets to model airplanes. The Force is with us.
MBX Systems: Custom Server Manufacturer
As a niche manufacturer competing with well-known technology companies, MBX Systems needed to firmly establish its credentials as an expert designer and builder of custom server appliances for OEMs and ISVs.
We developed and continue to execute a multi-pronged campaign to showcase MBX’s capabilities and competitive advantages, from 100% customization of every hardware platform to a unique manufacturing environment and high-touch support services.
Results have included a series of awards – including Quality Plant of the Year – as well as media coverage that helped put MBX on the tech industry’s radar.
Today MBX is a major player in its space with customers including Fortune Global 500 technology companies, a new plant that octupled the size of its manufacturing floor, and hardware deployments in more than 150 countries.
Persona Wood Fired Pizzeria: Startup Franchise
As a create-your-own-pizza startup, Persona Wood Fired Pizza needed media exposure to differentiate itself in an increasingly crowded space in order to drive franchise sales.
In a major coup, we got the client on Fox & Friends by offering to cook personalized pizzas on-air in just 90 seconds using Persona’s wood-fired pizza oven on wheels. It was a real feat for a company with only two pizzerias open at the time.
That segment triggered a flood of calls from potential franchisees, generating the leads Persona was looking for.
It was just one plank in a larger campaign in which we are supporting the client’s new store openings, placing stories in the restaurant trades, and helping put Persona on the national map.